Digital marketing has come a long way since the early days of the internet. Today, it’s an essential part of any successful marketing strategy. Here are the top 10 reasons why digital marketing is more important than ever in 2022:
1. More People Are Spending Time Online
2. Search Engines Are Getting More Sophisticated
3. Social Media Is More Influential
4. Mobile Usage Is Growing
5. Video Is Increasingly Popular
6. Email Marketing Remains Effective
7. Display Advertising Is Effective
8. Programmatic Advertising Is on the Rise
9. Digital marketing is more measurable than traditional marketing
10. Digital marketing is more cost-effective
- More People Are Spending Time Online
One of the main reasons digital marketing is more important than ever is that more people are spending time online. A recent study showed that an average person spends nearly 6 hours per day online. This trend is only going to continue, which means there’s a large audience to reach with your marketing messages.
- Search Engines Are Getting More Sophisticated
Another reason digital marketing is more important than ever is that search engines are getting more sophisticated. This means that your target market is more likely to find your website if it ranks high in the search results. To improve your website’s ranking, you need to invest in search engine optimization (SEO).
- Social Media Is More Influential
Social media platforms are another key channel for reaching your target market. Social media is now one of the most influential channels when it comes to purchasing decisions. This is why it’s important to create and post engaging content on social media platforms like Facebook, Twitter, and Instagram.
- Mobile Usage Is Growing
Another reason digital marketing is more important than ever is that mobile usage is growing rapidly. Nearly 60% of all internet traffic now comes from mobile devices. This trend is only going to continue, which means it’s important to optimize your website for mobile devices.
- Video Is Increasingly Popular
Video is another growing trend in the world of digital marketing. Videos are now the most popular type of content on the internet. This trend is only going to continue, which means it’s important to incorporate videos into your marketing strategy.
- Email Marketing Remains Effective
One of the oldest forms of digital marketing, email marketing, is still going strong. Email marketing has an extremely high ROI, making it one of the most effective digital marketing strategies. If you’re not already using email marketing, now is the time to start.
- Display Advertising Is Effective
Display advertising is another effective form of digital marketing. Display ads are the banner ads you see on websites and apps. While banner blindness is a real phenomenon, research has shown that users do notice display ads—and even click on them occasionally.
- Programmatic Advertising Is on the Rise
Programmatic advertising is a form of display advertising that uses programmatic technology to automate the buying and selling of ad space in real-time. Programmatic advertising is overgrowing and is expected to account for nearly all display advertising by 2021. To stay ahead of the curve, you need to start using programmatic advertising now.
- Digital marketing is more measurable than traditional marketing
One of the main advantages of digital marketing over traditional marketing is that it’s much more measurable. With digital marketing, you can easily track your website traffic, leads, sales, and conversions. This makes it easy to see what’s working and what’s not so you can adjust your strategy accordingly.